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January 29, 2008,
Gilbert, AZ--
Dealer Henry Brown was joined by GM
Chairman and CEO Rick Wagoner to unveil
the first all-new Buick-Pontiac-GMC
dealership in Arizona here Tuesday.
In a brief ceremony at Henry Brown
Buick-Pontiac-GMC,
1550 E. Drivers Way, Wagoner and
Brown spoke to a crowd of approximately
200 guests.
“This is a milestone not only for Henry
Brown, but for our Buick-Pontiac-GMC
channel,” said Jim Bunnell, general
manager of Buick-Pontiac-GMC. “Henry has
been a terrific advocate for putting
these three brands under one roof.”
Channel Strategy
In 2002, GM announced a strategy to
group the Buick, Pontiac and GMC brands
into one preferred distribution channel.
Currently about 1,600 dealers have been
aligned, and together they sell 72
percent of the volume for the three
brands.
“We believe this provides a competitive
advantage for our dealers,” Bunnell
said. “The Buick- Pontiac-GMC channel
allows GM to optimize each brand by
developing distinct yet complementary
vehicles that reduce product overlap,
broaden the appeal of each model and
reach new customers.”
Each brand in the channel has it own
defining characteristics:
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Pontiac:
Athletic, bold designs with great
performance.
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Buick: Premium, high quality
vehicles that offer classic,
timeless designs, and exquisite
levels of craftsmanship.
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GMC: Professional Grade trucks, SUVs
and crossovers
engineered to provide
superior capabilities and innovative
features.
New Facility Design
The Buick-Pontiac-GMC team worked with
dealer input, GM Design Staff and a
nationally recognized design to create
an efficient facility design program
that provides Buick-Pontiac-GMC dealers
with consistent brand identification, as
well as a modern and pleasing
environment for their customers.
According to Henry Brown, the
owner/operator of the first all new
Buick Pontiac GMC dealership in
Arizona, "Taking care of the customers
is the entire point of the dealership.
They come to us trusting that we'll take
care of their needs and we do. The Brown
family has been in the automobile
business with GM for 4 generations; the
legacy began way back in 1927. We're
still family owned and operated and
we're still loving every minute of it.
Our new facility just makes it that much
easier to take care of each and every
customer that walks through our doors."
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General Motors Corp. (NYSE: GM), the
world’s largest automaker, has been the
annual global industry sales leader for
76 years. Founded in 1908, today GM
employs about 274,000 people around the
world. With global headquarters in
Detroit, GM manufactures its cars and
trucks in 35 countries. In 2006, nearly
9.1 million GM cars and trucks were sold
globally under the following brands:
Buick, Cadillac, Chevrolet, GMC, GM
Daewoo, Holden, HUMMER, Opel, Pontiac,
Saab, Saturn, Vauxhall and Wuling. GM’s
OnStar subsidiary is the industry leader
in vehicle safety, security and
information services. More information
on GM can be found at www.gm.com.
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Contacts:
Debbie Frakes
Buick-Pontiac-GMC Communications
313-667-2579(office)
248-310-8587 (mobile)
debbie.frakes@gm.com
Jeff Holland
Western Region Communications
805.816.2366 (cell)
805.373.9748 (work)
jeffrey.holland@gm.com
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