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Premier Buick-Pontiac-GMC Dealership Opens in Phoenix: Henry Brown Buick Pontiac GMC Unveils New Design

 

January 29, 2008, Gilbert, AZ--

Dealer Henry Brown was joined by GM Chairman and CEO Rick Wagoner to unveil the first all-new Buick-Pontiac-GMC dealership in Arizona here Tuesday. In a brief ceremony at Henry Brown Buick-Pontiac-GMC, 1550 E. Drivers Way, Wagoner and Brown spoke to a crowd of approximately 200 guests. “This is a milestone not only for Henry Brown, but for our Buick-Pontiac-GMC channel,” said Jim Bunnell, general manager of Buick-Pontiac-GMC. “Henry has been a terrific advocate for putting these three brands under one roof.”

 

Channel Strategy

In 2002, GM announced a strategy to group the Buick, Pontiac and GMC brands into one preferred distribution channel. Currently about 1,600 dealers have been aligned, and together they sell 72 percent of the volume for the three brands.

 

“We believe this provides a competitive advantage for our dealers,” Bunnell said. “The Buick- Pontiac-GMC channel allows GM to optimize each brand by developing distinct yet complementary vehicles that reduce product overlap, broaden the appeal of each model and reach new customers.”

 

Each brand in the channel has it own defining characteristics:

  • Pontiac: Athletic, bold designs with great performance.  
  • Buick: Premium, high quality vehicles that offer classic, timeless designs, and exquisite levels of craftsmanship.
  • GMC: Professional Grade trucks, SUVs and crossovers engineered to provide superior capabilities and innovative features.

 

New Facility Design

The Buick-Pontiac-GMC team worked with dealer input, GM Design Staff and a nationally recognized design to create an efficient facility design program that provides Buick-Pontiac-GMC dealers with consistent brand identification, as well as a modern and pleasing environment for their customers.

 

According to Henry Brown, the owner/operator of the first all new Buick Pontiac GMC dealership in Arizona, "Taking care of the customers is the entire point of the dealership. They come to us trusting that we'll take care of their needs and we do. The Brown family has been in the automobile business with GM for 4 generations; the legacy began way back in 1927. We're still family owned and operated and we're still loving every minute of it. Our new facility just makes it that much easier to take care of each and every customer that walks through our doors."

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General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the annual global industry sales leader for 76 years. Founded in 1908, today GM employs about 274,000 people around the world.  With global headquarters in Detroit, GM manufactures its cars and trucks in 35 countries.  In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands:  Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn, Vauxhall and Wuling.  GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.  More information on GM can be found at www.gm.com.

 

Contacts:

 

Debbie Frakes

Buick-Pontiac-GMC Communications

313-667-2579(office)

248-310-8587 (mobile)

debbie.frakes@gm.com

 

Jeff Holland

Western Region Communications

805.816.2366 (cell)

805.373.9748 (work)

jeffrey.holland@gm.com