Publicity and Media Relations Rates

STANDARD CHARGES

Monthly Client Charges

There are no contracts however, all consistent month-to-month clients pay a monthly retainer fee of $499 which goes against a 50% discount rate off the rate card for all Publicity, Media Relations, and PR services.

Consistent clients also get unlimited consultation with no additional hourly fee. Open clients or project-by project clients are charged off the rate card and by the hour and get no discount.

RADIO

Local Radio Level I - $550

A radio segment airing on one station, broadcast in markets ranked from 26-200

Local Radio Level II - $775

A radio segment airing on one station, broadcast in markets ranked from 11-25

Premium Local Radio - $1105

A radio segment airing on one station, broadcast in markets 1-10

Regional Radio - $1445

A radio segment broadcast on 3-40 stations

Satellite Radio - $1995

A radio segment sent via satellite to subscribers nationally

National Radio - $1995

A radio segment broadcast on 41+ stations

Public Affairs Programming – ½ Price

A local or premium radio segment airing Sunday morning 4-7 a.m.

PRINT

Article Brief Description

A piece including your company, product, service or event in a newspaper, magazine or other publication.

Features Description

A story featuring your company, product, service or event in a newspaper, magazine or other publication.

Circulation Level I

Article Brief - $1885

Features - $3885

Newspaper-circulation up to 99,999

Magazine – circulation up to 49,999

Circulation Level II

Article Brief - $3375

Features - $6325

Newspaper-circulation 100,000-499,999

Magazine – circulation of  50,000-149,999

Circulation Level III

Article Brief - $5325

Features - $7775

Newspaper-circulation of  500,000-799,999

Magazine – circulation of 150,000-599,999

Circulation Level IV

Article Brief - $8595

Features - $11,995

Newspaper-circulation of  800,000+

Magazine – circulation of 600,000+

Trade Publications

Publications aimed to reach B-to-B specialty audiences:

Level 1: circulation up to 19,999 - $1105

Level 2: circulation 20,000+ - $1665

INTERNET PLACEMENTS

 Web Site Visitor Level I: (0-499,999)

Web Posting - $1445

Link to Client Site – No Charge

Web Site Visitor Level II: (500,000-799,000)

Web Posting - $1995

Link to Client Site – No Charge

Web Site Visitor Level III: (800,000+)

Web Posting - $2775

Link to Client Site – No Charge

TELEVISION

Local Television Level I - $1105

A television segment airing on one station, broadcast in markets ranked from 26-200

Local Television Level II - $1885

A television segment airing on one station, broadcast in markets ranked from 11-25; Evening News 4pm & after - $2167

Premium Local Television - $1105

A Television segment airing on one station, broadcast in markets 1-10; Evening News 4pm & after - $3191

Regional Cablevision - $2775

A cable television segment airing in 3 or more cities

National Cable Mention - $4745

Any mention of your company, product, service or event which is broadcast on a cable television network

National Cable Feature - $7495

A story featuring your company, product, service or event which is broadcast on a cable television network

National Network Mention - $8595

Any mention of your company, product, service or event which is broadcast nationally on network television such as ABC, CBS, NBC, FOX, etc.

National Network Feature - $11,895

A story featuring your company, product service or event which is broadcast nationally on network television such as ABC, CBS, NBC, FOX, etc.

OTHER PLACEMENT FEES

Wire Service - $1095-$24,995

Story or photo placements picked up by news wires, feeds, services or syndicated columns. The minimum charge is $995 and is calculated at regular per placement rates with a cap of $11,995

Research - $505 every 3 months

Weekly searches seeking clippings and news related to your company, product, service, event, industry or competition.

Internet Link - $1105

There will be an automatic up-charge for each form of media that has a direct link from the media’s site to the client’s website.

OTHER FEES

Hourly Rate/Professional - $90

Services not included in our Standard Project Fee (see Standard Charges above) will be billed hourly. Examples include: special reports, research, plan development, event planning and other PR services as approved by the client.

Hourly Rate/Administrative - $45

Administrative tasks required by a project will be billed hourly.

Hourly Rate

All PR projects and services other than Publicity and Media Relations are determined on a project-by-project basis.

Service Charge – Cost + 20%

Applied to all expenses, such as postage and clippings

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